As EU traceability, ESG and due-diligence requirements tighten, Velours International and Datamensio launch an exclusive alliance to help South American exporters protect market access, accelerate transformation, and prove compliance faster.
A Brazilian soy exporter loses a €12 million contract with a European buyer. Not because of product quality. Not because of price. Because the company cannot provesupply-chain traceability. That is no longer an isolated incident. It is becoming a new commercial reality across South America as the European Union enforces a new generation of regulations that is reshaping access to its market.
Among the regulatory pressures now affecting exporters are the EUDR, the CSRD, the Green Deal, critical raw materials due diligence requirements, and strengthened nutritional labelling obligations. The message from Brussels is increasingly clear: prove compliance and maintain market access, or fail to do so and risk losing it.
This is not a marginal issue. Trade between the European Union and Mercosur amounts to €111billion per year, and for many mining and agribusiness companies in the region,the stakes are strategic. The consequences of non-compliance are immediate and severe: blocked access to the European market, heavy financial penalties, loss of export revenues, and long-term reputational damage. Yet many Latin American SMEs still lack the infrastructure required to ensure end-to-end supply-chaintraceability.
At the sametime, companies that delay digital transformation are also losing ground.Research shows that companies which embraced digital leadership between 2018and 2022 delivered 8.1% shareholder returns, compared with 4.9% for those that did not. In that context, compliance can no longer be treated only as a costburden. It is increasingly becoming a competitive advantage.
Against this backdrop, Velours International, a French-origin firm specializing in risk management and strategic intelligence with over 15 years of presence in Latin America, has signed an exclusive distribution agreement with Datamensio, a European AI platform dedicated to transformation and compliance management. The partnership brings together, for the first time, two complementary strengths at the service of Mercosur exporters: deep knowledge of the Latin American landscape and AI technology capable of industrializing compliance processes.
“Our clients in Latin America face a dual urgency: managing their risks by complying with increasingly stringent European regulations, while at the same time accelerating their digital transformation. The Velours / Datamensio alliance finally gives them a tool that matches the scale of this challenge.”
Laurent SERAFINI, CEO, Velours International
“Our platform takes companies from diagnosis to proof of compliance in a matter of days, where traditional approaches take months. The alliance with Velours gives us the on-the-ground presence that is essential to deploy this technology across Mercosur.”
Michael AIM, CEO, Datamensio
What this partnership changes in practice
Under this agreement, Velours integrates Datamensio’s technology into its service portfolio, offering mining and agribusiness companies across Mercosur a comprehensive approach:
• Accelerated maturity assessment. Diagnostics covering digital maturity, ESG, AI, ISO standards, cybersecurity and regulatory compliance — indays, not months.
• Data-driven transformation roadmaps. Structured action plans aligned with best practices and European standards, with full transformation cost tracking.
• Documentable proof of compliance. The ability to demonstrate compliance with both Mercosur and EU regulations, audit-ready for every export.
• Integrated on-the-ground expertise. Velours’ teams deliver their know-how in risk management, investigations, market intelligence and public affairs, directly in the field across Latin America.
Targeted solutions for two key sectors
For the mining sector: supply-chainsecurity, compliance with environmental and social standards, preparation for audits related to European critical raw materials and due-diligence legislation.
For agribusiness: compliance with European export rules (food safety, traceability, environmental stewardship),alignment with EU labels and the CSRD, and continuous improvement roadmaps.
